不可解な解釈
December 23, 2006
ソフトバンクのＣＭに、「いじめを助長する」との抗議が相次いでいるらしい。特定の時間帯なら同社の携帯電話同士の通話が無料となることをＰＲする中で、同社以外の携帯電話を使う人は仲間外れにされるともとれる部分があるためだって言うんです。１２月１１日から放送されている同社の「ゴールドプラン」のＣＭ。女子大生４人が登場し、「試合の件は電話して」「いいよ。私にかけるとお金がかかるし」「あ、そっか。ソフトバンクじゃないんだ」などと会話する。さらに、料金の説明とともに「友達は大切に」というテロップを流している。J A R Oには、「いじめを助長する」「やりすぎ」などの苦情が相次いでいるという。ＪＡＲＯは「これだけいじめが問題になっている中、問題と感じる人が多かったのでは」と推測する。ネット上では「通話料が無料じゃないと友達になれないのか」などという書き込みが殺到している掲示板もある。確かにこういう見方も出来ると思うし、そう言った可能性もあるかもしれない。がしかし、こうネガティブに物事を捉える大人がいるからこそ子供や実際にターゲットにしている学生の人たちがおかしくなっていくのではないかと思うこともある。考え過ぎ、過敏ではないかとも思う。こんなところにも『日本』が良く現れているとおもう。海外の比較CMを良く取り入れて作っているとも思うんですけれど。時期がまずかったんですかね。Merry C hristmas & Happy New Year.
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